One of the first steps to the campaign project was to create a strategic plan for Emporia State.

To access a PDF version of the Strategic Plan please follow this link or click the graphic on the right:

Full Strategic Plan PDF

The full plan will guide you through all of the elements that our plan consisted of including:

• An introduction to our campaign

• An overview of our client

• A social media audit

• An audience segmentation and analysis

• A social media strategy

• The content plan

• A campaign evaluation strategy

• A summary and recommendations section

• References

• An appendix